The Cuddledry concept was founded by Helen Wooldridge and Polly Marsh, two long term friends, now working mums. Their first product was the Cuddledry baby bath towel - now a multiple award-winner and 'must-have' for all new parents

The Cuddledry baby towel attaches to the parent like an apron, so both hands are free. Lifting baby from the bath is easy and safe, and you cuddle and wrap your baby naturally. You don't have to think about holding a towel at all. Made with supersoft bamboo and cotton, the Cuddledry towel is on the new parent wish list around the world

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