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Etta Loves
Flagship brand
Etta Loves

Etta Loves

Designed by a mum. Backed by science. Loved by babies.

Etta Loves creates scientifically designed baby essentials that support visual development while bringing moments of calm to parents. Inspired by founder Jen’s daughter, Etta, the brand collaborates with orthoptists and the University of Sussex Baby Lab to develop patterns tailored to how babies see. From sensory muslins to playmats and teething toys, every product is made with sustainable materials and thoughtful design. Proudly B Corp certified, Etta Loves blends science, style, and care to support families in their everyday routines.

United KingdomSince 2016

Amazing quality and style plus they keep your baby mesmerised and contented. Have been very useful hanging on the back of the seat in the car on long journeys, the baby watches the pattern until they fall into a deep slumber.

Coco
Verified customer
Free freight (Rp 1k+)
On flagship brands
Free returns
On faulty stock

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